© Art Basel
The new digital initiative will offer exhibitors an additional platform to showcase artworks to Art Basel's global network of patrons, as well as new collectors and buyers. The first iteration of the Online Viewing Rooms will launch in March 2020, providing exhibitors the opportunity to present works they planned to show at Art Basel Hong Kong. The Online Viewing Rooms will be live from March 20 to March 25, 2020, with VIP preview days from March 18 to March 20, 2020.
Art Basel's Online Viewing Rooms will allow collectors to browse thousands of works, searching by galleries, artists, and medium, and directly contact the gallery with sales inquiries. Like the fairs, the showrooms will begin with a preview, accessible only to VIP card holders, followed by several days when the show rooms will be open to the public.